I got this sent to me for review.. it's neat! I have never tried a polish holder before, I've thought about it plenty of times, but never have. So this is the Lady Bug Nail Polish Holder (get it... it's red, has black "dots")....
The idea behind a polish holder is so that it tilts the bottle so you can get more polish on your brush when your bottle is running low. I also liked using it for full bottles because since it tilts, I felt that the neck of the bottle did not get clogged up when I wiped off excess polish.
Here's a bottle of CND Sticky base (love this base coat by the way) that has little left in the bottom. You can see how deep the brush goes in and how much of the brush is actually out of the liquid. Normally, you'd have to tilt the bottle every time you dip the brush back in, but with the Lady Bug, you don't have to....
Here's a picture of the foam and the diamond shape that's cut out. The good thing about the cut out shape is that it can hold bottles that are all different shapes and weights. I tried CND, OPI, Ozotic and SV and all worked just fine. Since this is rounded it will not fall over and spill your polish, it simply rocks back to the upright position. It stays tilted because of the shape of the black rubber circle it sits on (it is flat) and the weight is balanced just right.
Kind of nice not having to worry about your polish spilling :-)
You can follow the company on twitter HERE and you can purchase the holder HERE from Amazon for $7.95
*product sent for review by company*