NOPI: Selena Gomez Collection for 2013- press release

Nicole by OPI Announces Partnership with

Singing Sensation Selena Gomez for 2013

Nicole by OPI announces the launch of 14 new nail lacquers inspired by actress and singer Selena Gomez.  The line features shades designed to capture Selena’s sweet yet spunky personality, from soft pink and peach hues to bright glitter and confetti lacquers.

“Selena is an ideal partner for Nicole by OPI. Millions of fans love her for the same reasons we do; she’s smart, talented, funny – and has an incredible sense of style,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director.  “She has that classic ‘girl-next-door’ appeal, but she’s also edgy and fun – just like the Nicole consumer.

“Selena is not only a chart-topping singer and actress, she’s also a clothing designer and an active philanthropist,” adds Weiss-Fischmann. “Like women around the globe, Selena has many interests and passions; this collection, with its diverse range of hues, offers a perfect match for every occasion!”

The Selena Gomez Collection includes:

Stars at Night

Star light, star bright...confetti-silver nails tonight!

Mi Fantasia

This purple-aqua glitter is the stuff dreams are made of.

Kissed at Midnight

This romantic gold glitter is perfect any time.

Confetti Fun

Nothing says “party!” like a shower of color.

Heavenly Angel

This iridescent confetti gives me wings.

Sweet Dreams

This violet-teal is a dream-come-true.

Inner Sparkle

Let this light pink glitter shine through!

Selena

This fresh, young peach will make your heart sing.

Hit the Lights

This not-so-mellow yellow has got stage presence.

Love Song

Fall head-over-heels for this true purple.

Naturally

Who wouldn’t want this pure pink dream?

Spring Break

The perfect hot pink for the perfect hot vacation!

Pretty in Plum

This picture-perfect purple is a genuine beauty.

Scarlett

This shimmery red-violet is leading lady lovely.

Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. Selena Gomez lacquers will be available January 2013 for $7.99 each at retailers including select Target, Walmart, CVS, K-mart, Rite Aid, ULTA, Sears, Meijer, Fred Meyer, Kroger and H-E-B locations. In Canada, this line will be available for $10.99 each at Shoppers Drug Mart, Walmart Canada, Jean Coutu, Loblaw, and London Drug.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

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