Tuesday, September 24, 2013

OPI: Miss Universe 2013- press release



OPI announces the launch of three limited edition MISS UNIVERSE nail lacquers – the dusky purple I’m Feeling Sashy, the deep black plum Miss You-niverse, and the textured matte platinum This Gown Needs a Crown. Worn without top coat, This Gown Needs a Crown offers a new satin finish. Each bottle of this matte silver nail lacquer comes with a complementary bejeweled crown ring – the finishing touch for a manicure worthy of Miss Universe. All three hues are inspired by the gorgeous, sophisticated women entering the 2013 MISS UNIVERSE® competition, to be held November 9, 2013.
 “The women competing for the MISS UNIVERSE title are beautiful, intelligent and inspiring,” explains Suzi Weiss-Fischmann, OPI co-founder and Artistic Director. “They are passionate ambassadors for many worthy causes, and through the Miss Universe Organization, they help to empower other young ladies around the world.
“The three new shades in the MISS UNIVERSE promotion were created with these exceptional women in mind,” continuesWeiss-Fischmann. “The colors are very glamorous – ideal for special occasions, a night on the town, or even being named the most beautiful woman in the world!”
OPI was named the Miss Universe Organization’s official nail care sponsor for 2013 at the MISS USA® pageant, a precursor to the MISS UNIVERSE® competition.
MISS UNIVERSE nail lacquers each feature OPI’s exclusive ProWide Brush for the ultimate in application. This Gown Needs a Crown features a satin finish and should be worn without top coat for best results. These shades will be available October 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA andulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer. 
            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become aFacebook fan!

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