Sally Hansen: Triple Shine Press Release

LAYER ON THE SHINE

WITH NEW SALLY HANSEN TRIPLE SHINE NAIL COLOR

THINK: Polish that shines through everything you do.

WHAT THEY ARE: Biggest, boldest, shiniest colors. When it comes to a brilliant shine, the key word is more, more, more. That’s why Sally Hansen is bringing maximum radiance to the season’s most covetable colors with the new Triple Shine Nail Color. Sally Hansen knows that high shine is what you crave. Yet, daily hand washing can eat away at color due to water’s high pH, detergent can dull shine, and everything from chlorine to heat can damage polish’s precious luster. Luckily, this innovative formula features a one-of-a-kind Ultimate Shield Complex, designed to help polish withstand the wear and tear of everyday living.  As the latest breakthrough from Sally Hansen, the definitive color authority, Triple Shine Nail Color marries sheer brilliance with the shades of the moment for non-stop shine in the colors you covet.

THE TECHNOLOGY:

Triple Shine Nail Color is formulated with an Ultimate Shield Complex, exclusive to Sally Hansen. It is a carefully balanced blend of solvents and color solids that work synergistically for high impact color and maximum shine. It delivers Triple Shine benefits via:

·         The Gloss-Tech Brush designed specifically to apply the Triple Shine formula.  It lays down polish smoothly and evenly to form a glass-like, flawless finish that maximizes lasting shine – and looks “just applied” for days.

·         An exclusive complex of Pro-Vitamin B5 and Vitamin E for daily defense from water, detergent and every day wear plus Sea Kelp and Panthenol for maximum hydration.

·         Guanine, a natural crushed pearl found in aquatic life delivers a natural iridescence and high-impact, lasting shine.

THE COLORS:

Triple Shine Nail Color is available in 29 colors in three trend-setting color palettes, including:

·         Iridescence: A range of nine ethereal, pearlescent pastels and shimmering metallics

·         Pop: A rainbow of ten vibrant, saturated polishes in bold brights

·         Fanta-Sea: A glittering selection of ten aquatic tones that evoke the sun-dappled sea

THE TOP COAT:

Triple Shine Top Coat, a deluxe, brilliant shine top coat developed specifically to complement the Triple Shine Nail Color formula with an over-the-top gloss finish that extends and protects Triple Shine’s high impact color. Formulated with the exclusive Ultimate Shield Complex, including the Guanine natural crushed pearl, it extends the life of a manicure, adds protection from chipping and wear, and keeps color looking “just applied” for days. Additional uniquely transparent acrylate polymers deliver a luminous solid shield that looks sculpted onto nails for the ultimate in elasticity and breakage resistance.

WHAT THEY COST: $4.99

WHERE TO FIND THEM: Sally Hansen products are available at chain drug stores and mass retailers nationally.

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