Zoya: Whipsers- press release

SIX NEW TRANSITIONAL SHADES
ZOYA WHISPERS

Experience color serenity with this muted and tranquil palette of transitional nail neutrals.

·      Cala - ZP823: A soft nude with a kiss of warmth that will flatter most skin tones.

·      April - ZP824: A light, rosy toned neutral that is a modern take on blush.

·      Eastyn - ZP825: A subtle grayed grape that is more interesting than mauve and
gives a modern alternative that is ever so wearable.

·      Misty - ZP827: An easy to wear taupe that is an updated version of gray with
just a touch of green to make it daring.

·         Ireland - ZP826: A uniquely wearable green that is muted enough to make it subtle
yet still interesting. This green is well balanced between blue & yellow so it’s
flattering on all skin tones.

·         Lake - ZP828: A softened blue that gives the effect of serene water with just a
hint of vibrancy to preserve its luminosity.

AVAILABLE FOR PRE-ORDER on ZOYA.COM 12/28/15

ZOYA IS THE HEALTHY COLOR OF FASHION!
$9 (US)
Available in top salons, spas and on zoya.com

 **BIG5FREE, TOXIN FREE: Zoya Nail Polish Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

Zoya: Delight- press release

ZOYA DELIGHT

Get ready for mouth-watering spring delights from Zoya! Inspired by the soft and airy colors of the season, Zoya Delight serves up three cheerful creams and three turquoise flash metallics for an updated, flirty way to wear pastels! All in the full-coverage, long-wearing, Big5Free* formula Zoya Nail Polish is famous for.
ZOYA IS THE HEALTHY COLOR OF FASHION!

·            ZP772/Rayne: Dewy, spring blue with an energizing turquoise metallic flash.

·        ZP773/Lillian: Faded aquamarine with a glossy cream finish.

·            ZP774/Tiana: Palette-cleansing ‘pistachio gelato’ green in a glossy cream finish.

·        ZP775/Daisy: Refreshing ‘lemon merengue’ yellow with a turquoise metallic flash.

·            ZP776/Leslie: Soft spring lavender with a turquoise metallic flash.

·        ZP777/Eden: Classic spring flower pink in a glossy cream finish.

**BIG5FREE: Zoya Professional Nail Lacquer formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

AVAILABLE 02/02/15!

$9 (US) 

Available in top salons, spas and on zoya.com

Zoya: Naturel Satin- press release

ZOYA NATUREL SATINS
The next generation of Zoya Naturel is almost here! Introducing, Zoya Naturel Satins, a collection of six new, neutral nail polish colors in an ultra-wearable, low-sheen, chic satin finish. A hybrid between matte and glossy polishes, the new Zoya Satin* formula provides opaque coverage and is longer lasting than traditional matte shades. The flawlessly smooth finish hides imperfections and creates a luxurious, satin finish nail look.

·      ZP782/Leah: Lavender tinged taupe, exclusive Zoya Satin* finish.

·      ZP779/Rowan: Creamy suede taupe, exclusive Zoya Satin* finish.

·      ZP781/Sage: Mossy sage green, exclusive Zoya Satin* finish.

·      ZP778/Tove: Misty slate grey, exclusive Zoya Satin* finish. 

·         ZP780/Brittany: Rose mauve cream, exclusive Zoya Satin* finish.

·         ZP783/Ana: Light toasted almond, exclusive Zoya Satin* finish.

*Zoya Satin is not intended to be worn with a top coat. For best results: Prep nail with Zoya Remove Plus Nail Polish Remover, apply base coat and finish with 2 thin coats of any Zoya Satin Nail Polish.

AVAILABLE 01/15/15!

ZOYA IS THE HEALTHY COLOR OF FASHION!
$9 (US), Available in top salons, spas and on zoya.com

WANT MORE?

COMING SOON -  Zoya Satin Seal Topcoat!
Turn any color into an elegant Satin finish beauty with just one coat!

OPI: 50 Shades of Grey - press release

OPI to Release New Limited-Edition Nail Lacquers Inspired by Universal Pictures and Focus Features’ Movie Fifty Shades of Grey

OPI announced today the launch of six new limited-edition nail lacquers inspired by Universal Pictures and Focus Features’ Fifty Shades of Grey, the hotly anticipated film adaptation of the worldwide bestselling book by E L James. Available in January 2015, the collection includes five gray nail lacquers in varying shades and textures, along with one rich red hue. Fifty Shades of Grey arrives in theaters on Valentine’s Day weekend of 2015.

“The Fifty Shades of Grey book series is one of the greatest publishing sensations of all time, with more than 100 million copies sold to date. Fans have fallen in love with the characters and are eager to see them translated onscreen,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador.  “The collection captures the mood, feelings and emotions of this film with assorted hues of gray, ranging from glittering and gleaming silvers to cool gray crèmes to dark charcoal. The collection also features a rich crème red to represent passion.

“Color is so much more than something to admire. The colors we choose to wear represent our personalities, our moods, our feelings,” continues Weiss-Fischmann. “The collection bottles the film’s passion, luxury and power in six beautiful nail lacquers ideal for expressing sensuality through beauty.”

The OPI collection includes the following shades:

My Silk Tie

This silky, gleaming silver has got me all tied up.

Romantically Involved

I’m in a deep relationship with this luscious crème red.

Dark Side of the Mood

This brooding, stormy charcoal is dangerously gorgeous.

Shine for Me

This shimmering silver with subtle blue sparkle really turns me on!

Cement the Deal

I’d sign anything to get my hands on this stony, cool gray.

Embrace the Gray

Let this chic, moody gray crème become one with you.

Each nail lacquer shade features OPI’s exclusive ProWide^™ Brush for the ultimate in application. The collection will be available beginning January 2015 for a limited time only. Nail lacquers will retail for $9.50 ($11.50 CAN) each at Professional Salons, including Beauty Brands, Chatters, Dillard’s, Regis, ULTA and ulta.com.

            OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet or other unauthorized source. For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to Facebook to become a fan! 

Zoya: Dream Deal!

Special Black Friday – Cyber Monday Only*!
Gift-giving has never been easier! Zoya Nail Polish Dream Boxes have everything you need for a stress-free holiday season. Just add a bow and they’re ready to go! Choose from 9 specially curated trio sets, pre-packaged in a white luxury gift box – or customize your own. All Dream Boxes include FREE Standard Ground Shipping and a decorative silver bow for just $20! Offer available exclusively on zoya.com.

$20 - Pre-packaged Dream Box Trios: Free shipping & bow included!
$20 - Build Your Own Dream Box: Free shipping & bow included!

*Terms & Conditions
Valid online at www.zoya.com 11/28/14 (12:01am EST) - 12/1/14 (11:59pm EST) or while supplies last. US Only. Not valid in conjunction with other coupons, codes or promotions. Art of Beauty is not responsible for incorrect addresses, credit card entry errors, web related issues or any errors associated with declined credit cards. Returns or exchanges of promotional items not permitted. Code must be entered at time of purchase. One code per account - code cannot be reinstated for canceled orders.

Pure Ice: Holiday Collection 2014

Shades from Left to Right:

• Santa Merry Me: Iridescent reddish gold polish melody with red  hex glitter
• Winter Blues: Iridescent Ice blue and pale gold polish with blue hex glitter
• Gold Peppermints:  Icy rose champagne polish with light pink hex glitter
• Pure Icicles: Silver Polish with White hex glitter
• Bling On the Holidays : Pale Champagne Gold polish with 14k gold hex glitter

Pure Ice’s salon-inspired, long wear formula will keep your mani in tip top shape during the hustle and bustle of the holiday season. (SRP $1.97)  Available at Walmart stores nationwide.

Zoya: MAD FOR ZOYA- CREATE YOUR OWN COLOR!

Are you "MAD" for Zoya?! Now's your chance to bring the color of your dreams to life! Step inside our virtual color labooooooratory (muahahaha) to experiment with color and finishes to "mix" your very own shade. The Zoya color animator offers various pieces and parts (finishes, opacity and hues) to play with - feel free to use the description section to elaborate on your masterpiece. Give your creation a name, submit it, and there's a chance we will bring it to life!

NOW - Thursday, October 31st (10:00am ET) Piece together your creation for a chance to have it custom created just for you! The highest voted shade will win, so don’t forget to share your creation with your friends and family after it's been submitted!

http://www.zoya.com/content/category/Halloween_Color_Lab_2014

How It Works:

1. Go CRAZY! (You know we are) Create a custom shade using the Zoya Polish Animator
2. Name your creation and describe any additional elements you would add to the polish.
3. Submit (and don't forget to share!) your custom shade for a chance to bring it to life! Have more than one color you’re mad about? Create as many as you'd like!
4. One winner will be selected on October 31, 2014 at 9am EST

*Terms and Conditions
Purchase not necessary to enter. Valid Art of Beauty account required in order to participate. Enter NOW through 10/31/14 (9:00am ET). One winner will be selected and contacted by 5pm ET 10/31/14. Please allow up to two weeks for production of custom shades. Winning shades will be created based on Zoya's Creative Director's interpretation of the description and cannot be returned, exchanged or duplicated at a later date.

Zoya: Wishes - Holiday 2014

Wishes really do come true with this magical new nail polish collection for Winter/Holiday 2014! Zoya Wishes** is a densely pigmented assortment featuring both traditional and Magical PixieDust formulas in coordinating color combinations that can be worn alone or combined into stunning combinations, no matter how you wear them, this collection delivers a fanciful way to celebrate the season!

·          ZP766 - NORI: Sapphire blue Magical PixieDust* with holographic hex glitter, perfect for any holiday festivity.

·      ZP767 - THEA: Deep amethyst Magical PixieDust* with an orchid flash, packed full of party-ready holographic hex glitter.

·      ZP768 - IMOGEN: Black crystal Magical PixieDust* with holographic hex glitter, just add an LBD and you’re off!

·          ZP769 - PRIM: Velvet blue metallic, with a full coverage, high-density pigment and buttery smooth application.

·          ZP770 - HAVEN: True holiday plum liquid metal with a thin vein of orchid for added brilliance.

·          ZP771 - WILLA: Full-coverage, onyx black cream.

* Zoya Magical PixieDust is textured, matte and sparkling. No base coat and top coat required.

PRE-ORDER STARTS 10/20/14!
SHIPPING DATE 11/01/14.

ZOYA IS THE HEALTHY COLOR OF FASHION!

$9 (US) Standard Colors
$10 (US)  - PixieDust Colors

Available in top salons, spas and on zoya.com 

Sinfulcolors: Wicked Color- Halloween 2014, top coats

Wicked Color to Trick Out Your Tips Conjure up something sinfully spooky with the SinfulColors 2014 Halloween collection.Whether you paint your tips or toes, you're guaranteed to feel wickedly gorgeous. The range of fourteen boo-tiful colors features a mix of Halloween glitters, sinfully tricked out topcoats, and a glow in the dark polish that's perfect for any spooky soirée. Along with devilish darks and autumnal orange hues, there are plenty of treats in store, no matter what kind of mischievous mani you crave. Take your pick from these fourteen SinfulColors spooktacular shades:   Tricked Out Top Coats Cauldron Couture: Wickedly glittery emerald         Glow In The Dark: Ghoulishly fluorescent Mystery Moonshine: Multi-colored confetti             Splatter Spell: Gilded black flecks                           Halloween Favorites Black on Black: Dark-as-night black                       Clear Top Coat: Scarily shiny topcoat Cloud 9: Pumpkin perfect orange                            Courtney Orange: Opalescent tangerine GoGo Girl: Sleek & sexy candy-apple red               Let's Talk: A royal purple hue Pine Away: Glittering metallic green                        Pumpkin Spice: Twinkling fall orange Snow Me White: Bright white                                  Starry Night: A sprinkle of midnight stardust

PRICE/AVAILABILITY:

$1.99 exclusively at Walgreens & Target stores in October 2014

OPI: Gwen Stefani 18K Top Coat (Don't Speak)- press release

OPI Launches Limited Edition

Don’t Speak Pure 18K Gold Top Coat

           OPI announces the release of Don’t Speak Pure 18K Gold Top Coat, inspired by No Doubt singer/songwriter and L.A.M.B. designer Gwen Stefani.  Featuring gold leaf flakes dusted with iridescent glitter, Don’t Speak Pure 18K Gold Top Coat adds gold foil texture to nails when worn over any OPI lacquer shade. This genuine 18-karat gold leaf and glitter top coat comes packaged in a special limited edition collectable box.

“As the name suggests, Don’t Speak Pure 18K Gold Top Coat will render you speechless. This luxurious top coat was inspired by Gwen Stefani’s chic, sophisticated style and is the must-have accessory for the holiday season,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “I recommend layering the top coat over a rich jewel tone like OPI nail lacquer in Just BeClaus, or pairing it with a charcoal brown like OPI nail lacquer in Love is Hot and Coal for a truly show-stopping effect.”

Don’t Speak Pure 18K Gold Top Coat features OPI’s exclusive ProWide^™ Brush for the ultimate in application. This limited edition promotion will be available beginning October 2014 at professional salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com, for  $30.00 ($37.50 CAN) suggested retail.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebook fan!

Zoya: Ulta Pixie Dust! (press release)

Meet the next generation of our best-selling textured, matte and sparkling Zoya PixieDust formula ­ Zoya Ultra PixieDust! Three shades featuring both fine micro glitter and mega hex particles for tone on tone 3D effects. This easy glam nail is available in 3 shades in a gradient of red, wine and plum hues. No base or top coat required.

NEW for FALL 2014:  ZOYA ULTRA PIXIEDUST!

ZP765 ­ NOIR: Deep vampy plum, textured PixieDust with red Mega Hex Particles.

ZP764 ­ ARIANNA: Blue-toned red wine, textured PixieDust with Mega Hex Particles

ZP729 ­ OSWIN: True red, textured PixieDust with Mega Hex Particles

Zoya PixieDust Application:
For BEST RESULTS apply 2-3 thin coats of polish for full coverage to clean (oil free) nail surface. Allow product to dry completely for full effect. Do not use a base coat or top coat. Top coat can be applied for additional glossy effects.

See the ³Zoya How to apply Zoya PixieDustTM Video² for more great beauty tips and tricks to use when applying Zoya PixieDustTM.

COLLECTION PRE-ORDER STARTS September 9^th, SHIPPING BEGINS September 15^th or Sooner

*BIG5FREE: Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

ZOYA IS THE HEALTHY COLOR OF FASHION!
$10 (US) Available on Zoya.com and at finer salons and spas. 

Zoya: Entice & Ignite- press release & pre-order info!

ENTICE & IGNITE
FALL 2014-COLOR SEDUCTION

Inspired by the classic wools, textured brocades and metallic accents of the season, Zoya¹s new
ENTICE & IGNITE collections create a palette of lush, deep color including wines, browns, navies and greys.

Zoya ENTICE delivers six new, glossy, intensely pigmented, full-coverage cream colors.

ZP748 ­ Nyssa: Milk Chocolate Brown, Full-Coverage Formula.

ZP749 ­ Claire: Rich Burgundy, Full-Coverage Formula.

ZP750 ­ Veronica: Brilliant Wine, Full-Coverage Formula.

ZP751 ­ Margo: Red Plum, Full-Coverage Formula.

ZP752 ­ Ryan: Classic Indigo, Full-Coverage Formula.

ZP753 ­ Genevieve: Leather Grey, Full-Coverage Formula.

Zoya IGNITE offers a six shimmering red, gold, copper and purple liquid metal metallics.

ZP754 ­ Autumn: Varnished Copper Liquid Metal.

ZP755 ­ India: Deep Red Gold Liquid Metal.

ZP756 ­ Teigen: Violet Plum with Copper Liquid Metal.

ZP757 ­ Sansa: Deepest Eggplant with Gold Liquid Metal.

ZP758 ­ Remy: Indigo with Copper & Gold Liquid Metal.

ZP759­ Yuna: Grey with Copper & Gold Liquid Metal.

COLLECTION PRE-ORDER STARTS August 12, 2014

ZOYA IS THE HEALTHY COLOR OF FASHION!

$9 (US) Available on Zoya.com and at finer salons and spas.

*BIG5FREE: Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

SinfulColors: Silk + Satin and Full Throttle collections for summer- press release

SINFULCOLORS INTRODUCES  SILK + SATIN & FULL THROTTLE  FOR SUMMER 2014

SILK + SATIN A New Demi-Matte Collection for Summer Slip into summer with this sinfully luxurious new nail polish collection fromSinfulColors.  This NEW demi-matte silk texture in summer brights is a must have fashion accessory. In rich matte shades and lustrous textures, they're guaranteed to add a little sunshine to your summer style.  The SinfulColors Silk + Satin collection features sultry blues, pale banana yellow, fruity coral, even soft silver.  And, for a glamorous twist, add SinfulColors Clear Topcoat on tips, or in creative designs to add a satin shine to these stunning silk shades. The six silky hues from the Silk + Satin SinfulColors collection clearly indicates a bright summer forecast ahead. Matte About Blue: A matte-nificent cornflower blue Pipaya: A soft flash of coral Prime Purple: A delicate dose of lilac Real Teal: A quiet mermaid green Silver Solution: A gentle, shimmering silver Solar Flux: A subtle touch of yellow FULL THROTTLE Racy Shades for Summer Pedal to the medal nail polish ranks big this summer. Think racy shades in rubberized textures.  SinfulColors introduces its Full Throttle collection this summer with a starting lineup of five smoking hot hues that'll put your nails into overdrive.  The ramped-up texturized shades range from radiant red to a powerful punch of purple to fiery orange. Here, these five race-iest colors are guaranteed to make you look like a champion, on and off the tracks! Rain Rubber: A brilliant burnout blue Burn Rubber: A fiery-fueled orange Race Rubber: A powerful punch of purple Rubber Ball: A passionate pit stop pink Red Tired: A racy, radiant red SinfulColors Full Throttle, $1.99 at Rite Aid in July 2014 and Walgreens for August 2014.