Thursday, June 5, 2014

Sally Hansen: Rio Collection- press release

INTRODUCING THE RIO COLLECTION 
EIGHT NEW SALLY HANSEN HARD AS NAILS XTREME WEAR NAIL COLORS

THINK: Multi-colored matte glitter polishes to give you a passport to party.
WHAT THEY ARE: New celebratory, glittering, confetti colors joining Sally Hansen’s beloved long-wear, high-shine nail polish collection. WithSally Hansen Hard As Nails Extreme Wear Nail Color, you always get outrageous shine plus the most of-the-moment colors. Now, with the new Rio collection, head to Brazil’s premier party destination anytime with eight color burst sensations. Channeling the bright colors and dazzling sequinsof Carnival, throw your own personal masquerade ball with this must-have collection of multi-toned blue, green, and purple glitter palettes. Each modern, maximum shine polish look lasts up to a full week.
For an exotic color getaway, try these new shades alone, layered together, or worn with your favorite solid Sally Hansen polish for a unique, tone-on-tone glitter effectHard As Nails Xtreme Wear Nail Color features Sally Hansen’s exclusive Micro-Shine Complex, an advanced formula that bondsshine polymers and Bioactive Glass directly to nails for extreme strength, lustrous color, and brilliant shine. The specially designed Perfect Glide Brush deposits flawlessly smooth, even color with every stroke for a perfectly bulletproof look, guaranteed.
THE SHADES: Splash, Beach Ball, Samba, Carnival, Fruit-ta-ta, Tidal Rave, Copa-Banana, Fiesta.


WHAT THEY COST: $2.99 each
WHERE TO FIND THEM: The Sally Hansen Salon Hard As Nails Xtreme Wear Rio shade extensions is available beginning May 2014 at chain drug stores, food stores and mass retailers nationwide

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