OPI: 50 Shades of Grey - press release

OPI to Release New Limited-Edition Nail Lacquers Inspired by Universal Pictures and Focus Features’ Movie Fifty Shades of Grey

OPI announced today the launch of six new limited-edition nail lacquers inspired by Universal Pictures and Focus Features’ Fifty Shades of Grey, the hotly anticipated film adaptation of the worldwide bestselling book by E L James. Available in January 2015, the collection includes five gray nail lacquers in varying shades and textures, along with one rich red hue. Fifty Shades of Grey arrives in theaters on Valentine’s Day weekend of 2015.

“The Fifty Shades of Grey book series is one of the greatest publishing sensations of all time, with more than 100 million copies sold to date. Fans have fallen in love with the characters and are eager to see them translated onscreen,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador.  “The collection captures the mood, feelings and emotions of this film with assorted hues of gray, ranging from glittering and gleaming silvers to cool gray crèmes to dark charcoal. The collection also features a rich crème red to represent passion.

“Color is so much more than something to admire. The colors we choose to wear represent our personalities, our moods, our feelings,” continues Weiss-Fischmann. “The collection bottles the film’s passion, luxury and power in six beautiful nail lacquers ideal for expressing sensuality through beauty.”

The OPI collection includes the following shades:

My Silk Tie

This silky, gleaming silver has got me all tied up.

Romantically Involved

I’m in a deep relationship with this luscious crème red.

Dark Side of the Mood

This brooding, stormy charcoal is dangerously gorgeous.

Shine for Me

This shimmering silver with subtle blue sparkle really turns me on!

Cement the Deal

I’d sign anything to get my hands on this stony, cool gray.

Embrace the Gray

Let this chic, moody gray crème become one with you.

Each nail lacquer shade features OPI’s exclusive ProWide^™ Brush for the ultimate in application. The collection will be available beginning January 2015 for a limited time only. Nail lacquers will retail for $9.50 ($11.50 CAN) each at Professional Salons, including Beauty Brands, Chatters, Dillard’s, Regis, ULTA and ulta.com.

            OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet or other unauthorized source. For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to Facebook to become a fan! 

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