Thursday, June 16, 2011

OPI: Miss Universe Press Release


Unleash Your Inner Beauty Queen!

OPI Launches Limited Edition
Miss Universe Lacquers


Pageant-pretty nail lacquers in the new Miss Universe by OPI promotion give fingers and toes added glitz and glamour.  Featuring four shades packed with shimmer and sparkle, these limited edition colors capture the energy of the 2011 MISS UNIVERSE® competition, to be held September 12, 2011, in São Paulo, Brazil.
“Miss Universe is the most popular and publicized beauty pageant in the world,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “We are excited to partner with the Miss Universe Organization, whose contestants provided so much inspiration for rich, high-fashion color.”
With shades ranging from berry and golden pink to electric blue and glittery silver, Miss Universe by OPI provides high-shine lacquers, including:



Congeniality is My Middle Name
And berry-wine shimmer is what I do best!

It’s MY Year
It’s about time for this champagne-rose to shine!

Swimsuit…Nailed It!
An itsy bitsy teenie weenie vibrant shiny-blue bikini.

Crown Me Already!
A sassy silver sparkle that knows what it’s worth.
                
The Miss Universe Organization named OPI its official nail care sponsor this June.  Additionally, Weiss-Fischmann will be a judge for the 2011 Miss USA® pageant, a precursor to the Miss Universe competition.
Miss Universe by OPI Nail Lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush for the ultimate in application.  This limited-edition promotion will be available beginning August 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.

2 comments:

  1. I saw swatches on another site already and three of them look super dooper familiar. We'll see though!

    ReplyDelete

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