Wednesday, August 24, 2011

NYC: In the Spotlight Collection (press release)

I'll have swatches for you soon :) What do you think?


THINK: Take center stage with new fall makeup

WHAT IT IS: A complete collection of NYC favorites in attention-grabbing jewel tones. When it comes to re-vamping your makeup bag at the start of each season, updating your color palette is key. This fall, NYC New York Color puts on-trend color at your fingertips with “In the Spotlight,” an affordable collection of makeup must-haves in the season’s rich regal shades.

IndividualEyes Custom Compacts ($4.99): This season’s smoky eye is all about scene-stealing color. Get the look with expertly coordinated IndividualEyes palettes featuring the perfect shades to intensify and enhance your eyes. Each palette offers an illuminator, four pressed shadows, and a double-ended applicator.
Limited Edition Shades: Fall Makeover (Brown Eyes), Designer Denim (Blue Eyes) and Hot Couture (Green Eyes)

Smooch Proof 16 HR Lip Stain ($4.99): This lightweight, transfer-proof stain delivers irresistibly smooth, bitten berry lip color all day long. With its precise felt tipped pen applicator system, lining lips and filling them in requires only one easy step.
Limited Edition Shades: Work It! Plum, Fashionista Mauve and Look Book Pink

Lippin Large Lip Plumper ($3.99): Get fall’s glossy jewel-toned lips with this painless plumper. The unique formula enhances the natural color and shape of lips by increasing circulation, creating a pillowy pout in just seconds. Each lip boosting shade is lightly flavored with a lush blend of vanilla and mint.
Limited Edition Shades: Fashion Week Mauve and Berry Fashionable

In A NY Minute Nail Color ($1.99): Change up your color non-stop with this quick-dry enamel for a fast-paced lifestyle. Each glamorous, long-lasting new hue from the In A New York Minute! Fast Dry Enamel collection features a hint of shimmer for added impact that goes the distance.
Limited Edition Shades: Scenestealer Grey, Backstage Brown and Underground Purple

Cheek Glow Single Pan Blush ($2.99): Rosy cheeks are all the rage this fall and it’s easy to get the look with new hues from NYC New York Color. Simply sweep across the apples of cheeks for a beautiful flush of color.
Limited edition shade: Hello! Lover Pink

WHERE TO FIND THEM: Chain drugstores and mass merchandisers nationwide. To find a retailer near you, please visit

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