Monday, September 30, 2013

NOPI: Selena Gomez holiday sets- press release

Nicole by OPI Launches Two New Selena Gomez
Gift Sets for Holiday 2013


Nicole by OPI announces two new gift sets for holiday featuring nail lacquers inspired by actress and singer Selena Gomez.  Available in October, each gift set includes a Selena Gomez lacquer plus a free mini bottle of silverGumdrops; a limited edition matte textured shade  only available in these sets. Gift set #1 includes Pretty in Plum(this picture-perfect purple is a genuine beauty) and gift set #2 includes Scarlett (this shimmery red-violet is leading lady lovely). 


 “Perfect for holiday festivities or as a stocking stuffer, lacquer fans can try these shades separately or mix them together to create dual sparkle and texture” explains Suzi Weiss-FischmannNicole by OPI Executive VP & Artistic Director
Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality.  These limited edition gift sets will be available beginning October 2013 for $7.99 each at retailers including select CVS, Ulta, Kmart, Kroger, H-E-B, Duane Reade locations. In Canada, these sets will be available for $10.99 each at Shoppers Drug Mart, Jean Coutu, Rexall, London Drugs, Familiprix, Uniprix and Brunet.
For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become aFacebook fan!
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About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based on OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.  Known for its celebrity collaborations and partnerships, the brand invites consumers to be creative and confident by expressing themselves through color. Currently, Nicole by OPI range boasts over 120 shades, including retailer-exclusive lacquers, and serves as the color authority for the younger demographic.

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