Wednesday, March 7, 2012

Sally Hansen & NYC: New products- press release

Smooth and Perfect Color + Care ($5.49)

THINK: Let your nails breathe

WHAT IT IS: Creamy color and porcelain-smooth perfection in one beautiful polish. The latest trend to hit your fingertips. Nearly naked, barely-there color with plenty of shine. The ultimate in understated elegance, sheer shades and healthy even shine work for every occasion. That’s why Sally Hansen created a chic collection of nude nail polishes that marries the two, Smooth and Perfect Color + Care, the ultimate fusion of perfecting polish and beautifying care.

Designed to hide ridges and imperfections, the uniquely breathable formula promotes stronger, healthier looking nails with a patented technology that allows for up to 20% more oxygen to reach the nail. The result? Ridges and imperfections are virtually erased and nails are left looking smooth, shiny and porcelain perfect.

THE SHADES: Fog, Linen, Dune, Satin, Whisper, Air, Sea, Sorbet

Gem Crush™ Nail Color: ($6.95)

THINK: High impact bling.

WHAT IT IS: Vibrant, full-color glitter polish. Always at the forefront of nail innovation, Sally Hansen presents the latest instatement-making manicures—the new Gem Crush™ Nail Color. Unlike other sparkle formulas, Gem Crush™ Nail Colordelivers full-coverage, high-intensity glitter for a brilliant, multi-dimensional manicure that simply glimmers.

AVAILABLE IN EIGHT DARING SHADES: Lady Luck, Be-Jeweled, Glitz Gal, Cha-Ching!, Big Money, Razzle Dazzler, Bling-Tastic, and Showgirl Chic

Diamond Strength No-Chip Nail Color & Diamond Flash Fast Dry Top Coat ($6.99)
THINK: Stop nails from breaking

WHAT THEY ARE: The next generation of Diamond Strength Nails. Who says you can’t buy yourself diamonds? Sally Hansen is putting luxury at your fingertips with the latest in glamorous nailsDiamond Strength No-Chip Nail Color and Diamond Flash Fast Dry Top Coat. Infused with real Micro-Diamonds, Platinum and Aluminum, these pampering new formulas deliver brilliant strengthening color10-day protection from breaking and rock-hard, long-lasting shine.

The Diamond Collection includes:

Diamond Strength No-Chip Nail Color: Featuring 32 ultra-luxe shades, the range includes regal jewel tones, confectionary color, bold brights and ethereal sheers. Housed in a faceted glass bottle reminiscent of a real diamond, each formula carries the mark of brilliant strength.

Diamond Flash Fast Dry Top Coat: Get stronger nails and dazzling shine in just 60 seconds with this luminous, quick-drying top coat. Packed with real micro-diamonds, platinum and aluminum, the breakthrough top coat leaves nails virtually impervious to chipping and breakage.

NYC New York Color Top Coats

Matte Me Crazy ($1.99): Move from shiny to matte in a New York Minute with this transformative new topcoat. Simply top your favorite NYC New York Color polish with a coat of Matte Me Crazy for an instant dose of muted modern style.

Big City Dazzle Sparkle Topcoat ($1.99)Take your nails from the office to after-hours with a quick-drying coat of sparkle from NYC New York Color. Apply to bare nails for sheer shine effect or layer it over your favorite nail color for a bold, eye-catching look.

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