Tuesday, August 21, 2012

Le Metier De Beaute: Fall Colors (press release)

August 2012

Fall Color Forecast: Blending Mischief and Flare.
Nouvelle Vague the Fall 2012 Color Collection by Le Métier de Beauté 
  
Sixties Parisian-chic meets contemporary classic. Bold and bodacious, Nouvelle Vague, Le Métier de Beauté’s Fall 2012 Color Collection, intermixes playful, opulent shades to create a modern look that is utterly effortless.

“I was tremendously inspired by the visionary spirit of avant-garde European film directors such as, Jean-Luc Godard, Otto Preminger, and Francois Truffaut,” says Mikey Castillo, Director of Color for Le Métier de Beauté. “Their radical style reset the button on social convention (and good taste)!”

Often called the ‘French New Wave,’ the films of Nouvelle Vague brought to life revolutionary style, iconic imagery and the perfect backdrop for our Fall 2012 collection. Blending mischief and flare, Nouvelle Vague sets the stage with this season’s most note-worthy shades.   

Fall 2012 “Nouvelle Vague” Kaleidoscope Eye Kit

An interweave of livelihood, opulence and pop, each hue in Le Métier de Beauté’s Nouvelle Vague Kaleidoscope Eye Kit reflects the spark present throughout the French cinema New Wave. When combined, the colors provoke a look of dare and elegance for a jaw-dropping eye. Shades from top to bottom include Nouvelle, a sheer mink negative, Gamine, a satin pink celluloid, Icon, a silky matte Parisian mauve and Fin, a smoldering black carbon. $95

Experience each rich hue through the previous, as all four pigments intertwine to create a prism for the ultimate color contrast with the wearer's eye shape and color. Using the Le Métier de Beauté signature eye shadow application technique, "Couches de Couleur" (the layering of color), each shade is selected to evoke one element in a sequence of crescendo: 1. Warm 2. Cool 3. Hot 4. Cold.  The combination is famed for increasing the femininity of the eyes, while adding a dash of mystery.  

Fall 2012 “Breathless” Kaleidoscope Lip Kit

A carefully crafted fusion of fall’s must-have crimson and red tones, the Breathless Kaleidoscope Lip Kit will literally do just that – take your breath away. Blending classic Hollywood glam and ravishing 60’s edge, the sumptuous shades leave you seeing red and craving more (from top to bottom): Cinema, a velvety, ultra-rich true red, Existential, sparkling mauve with rose effervescence, Beau, deep berry crimson with matte finish and Celluloid, a glimmering, creamy flushed red. $95.00

Le Métier de Beauté’s Nouvelle Vague Fall 2012 Color Collection will be available October 2012 at Neiman Marcus, neimanmarcus.com, Bergdorf Goodman, bergdorfgoodman.com, select Nordstrom stores, Nordstrom.com, select Saks stores and Saks.com.

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