OPI: Pink Shatter Press Release

Let’s Shatter Breast Cancer!

OPI Announces New Pink Shatter: Pink of Hearts Nail Lacquer to Support

Susan G. Komen for the Cure^®

  

            OPI launches the limited edition Pink Shatter: Pink of Hearts Nail Lacquer to support Susan G. Komen for the Cure^® in its promise to save lives and end breast cancer forever.  The 2011 Pink of Hearts edition will follow in the footsteps of its namesake 2007, 2008, 2009 and 2010 Nail Lacquers in raising awareness of breast cancer for the fifth year in a row, during the months of September and October (National Breast Cancer Awareness Month).  Unlike previous shade incarnations, this year’s Pink of Hearts Nail Lacquer marks the debut of fan-favorite Shatter coat in OPI’s first pink shade. 

“We are continuing to support Susan G. Komen for the Cure in the hopes of increasing breast cancer awareness, while inspiring and empowering women.  The organization’s dedication to this cause is unwavering,” remarks Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “OPI is proud to join with Susan G. Komen for the fifth consecutive year to offer Pink Shatter: Pink of Hearts.  By launching our first-ever Pink Shatter coat, we hope this exciting new textured hue will generate lots of awareness for this cause.”

Each bottle of Pink Shatter: Pink of Hearts has a special pink-ribbon tag and pink cap wrap to call attention to breast cancer awareness.  OPI will also be making its annual donation of $25,000 to Komen for the Cure. Pink Shatter coat contains no DBP, Toluene, or Formaldehyde, and it also features OPI’s exclusive ProWide^™ Brush for the ultimate in application.

The limited edition Pink Shatter: Pink of Hearts will be available throughout the months of September and October 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer. 

            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

Rimmel: Purple Rain and Silver shatter/crackle comparison

This really is a purpley wine colored polish, I swear. It sort of looks more red wine than purple in pictures. Meet Rimmel Purple Rain. This was 2 coats with their gnarly flat brush that barely fits into the narrow bottle neck.  I actually like their brushes and will do a post on brushes but for now, let me re-focus.

Purple rain is a great creme with nice pigment and it applies well, opaque in 2 easy coats, no flooding.  It dries almost like a semi matte polish does, it's not overly glossy.  You can see from the close up that it looks squishy or almost like vinyl. 

The light from my light box looks diffused on the nail with no top coat.  It's a finish I really like with this polish color.  I wanted to do something different with this polish so I jazzed it up a bit by adding crackle and comparing it to shatter.

I thought it would only be fair to give my OPI Silver Shatter another try because we got off on the wrong foot last time.  So here it is compared with La Rosa Crackle (ring and little finger).  You can see that OPI  is much more glitter/foil than the La Rosa which is more shimmery. I like the effect of the OPI but I almost think all the foil in it takes away from whatever polish may be able to peek through the little shattered lines.  It is also chunky and thicker than any of the La Rosa crackles, which apply like a normal flat coat of lacquer.  I think that each is good for its own look and I actually do not have a preference because they are so different, but I do like an effect that lays flat on the nail without many thick coats of SV on top. I'm warming up to Silver Shatter so may be we'll be friends one day but for now, it's baby steps.

I have Rimmel polishes in my giveaway too! (I'm adding another item at 500)

OPI: Turquoise Shatter swatch

OOOOO! Hello pretty! This is OPI Turquoise Shatter and boy is it pretty! I laid down a base of Orly's Pure Porcelain first; a very neutral muted white/nude. This shatter seems to crack much better than the silver. I'll have to revisit the silver and try again.

Check out the shimmer in this baby! woooo wooo! It's a bright (not as in neon bright) but as in cheery bright turquoise. I tried out different angles this time too. The first picture is the normal application of vertical usual.  On my index finger I did a thin layer and it resulted in small cracks. 

For this one I just changed my middle and ring fingers. Middle one has light pressure and application at an angle.  It doesn't look to bad but I like the real crack look.  My ring finger was a fail; I tried to do it horizontally. I could deal with the angles but the horizontal I can't hang with.  I like my shatter vertical and chunky.


I decided to wear the vertical chunky application as a full manicure because the blue is so gorgeous and the pure porcelain below is such a great combo, I really like this mani. And here I thought I was over shatters/crackles- no way! Everyone has them now so each company is upping their game and we as consumers benefit from it :D WIN!

Zoya: Stacy and Bronze Crackle

This is Zoya's Stacy.  Two coats later I had a very rich merlot red on my paws.  I'm not the biggest fan on the Zoya brushes... long and skinny, but I make it work for colors as awesome as this :) I got this polish from Amber C. over at Rainbows and Sparkles for her 50 follower giveaway.  Great color to win because I would never really lean towards getting a red. I still think I don't look great in them, but of course if I like a color, I will wear it and wear it with confidence! That's the fun of nail polish!





In continuing with my journey of trying out the new La rosa crackles I got, I picked up the bronze one for Stacy.  This crackle color is also very awesome.

It cracked well and also is one of the more shimmery ones. I included a close up of the bottle taken in my lightbox for you to see. I guess it looks a bit more gold in the pictures but I would say it's a cross between gold and bronze because it has that burnt orange that bronze has.

What do you guys think of this crackle? I like it over a rich creme color and the fact that it has shimmer/glitter and applies like a normal lacquer would, is all a huge plus. 




Do you think China Glaze and OPI get upset when other companies (and each other) come out with the polishes that have the same idea? As a consumer, I think having a choice is nice because these were less expensive and had more colors and easily available to me. Win all around.